Your brand name in another advertiser’s ad
BrandGuardUpdated
Identify where the name appears and what the ad claims. Keyword matching, visible copy and a website address are different evidence; do not treat them as one violation.
On this page
Read the ad field by field
Illustrated search ad
Example Retailer
Business name
The identity shown to the searcher.
example.com / compare
Display URL
A visible address, not the full destination page.
Compare YourBrand alternatives
Headline
Record the exact claim and any suggestion of affiliation.
An independent comparison of products and prices.
Description
Read the context alongside the headline.
The advertiser’s matched keyword is not shown here. Visible wording alone does not settle a policy or legal complaint.
Also record the landing page’s offer and stated relationship to your brand. The visible address does not show the full destination page.
Review before reporting
Evaluate the ad alongside the current policy and any relevant reseller, information-site or descriptive-use exception. Keep a dated copy of the ad and page. A new version of an ad needs a fresh content check, not an automatic accusation.