Stop paying for brand clicks when you don't have to.
BrandGuard watches your PPC auctions. If competitors aren't bidding, we pause your brand campaigns. If they show up, we turn them on instantly. Always-on, zero busywork.
Brand terms coverage
Smart throttle
Re-enabled 32s after competitor detected on “brand + coupon”.
Saved spend on 28k branded impressions in the last 24h.
-38%
Brand CPC during calm periods
32s
Average re-activation time
24/7
Monitoring coverage
What BrandGuard automates
Keep your brand terms efficient without babysitting auctions.
We’re not another dashboard. We make the on/off decision for your brand campaigns based on real competitor activity, so spend only flows when it should.
Pause waste automatically
When no competitors are bidding on your brand terms, we pause your campaigns to stop paying for clicks you already own.
Re-activate at the right moment
The second competitors enter the auction, BrandGuard turns your campaigns back on so you keep the top slot without scrambling.
Always-on monitoring
Lightweight SERP checks track your key terms and brands so coverage is reliable without burning budget.
Alerts your team can act on
Real-time notifications show who appeared, what they bid on, and which campaigns we adjusted.
How it works
Set it once, let it run.
A few minutes to connect and configure. After that, BrandGuard keeps your spend in check.
Connect Google Ads
Read-only connection; no edits until you approve a rule.
Pick brand terms
Select the exact keywords to watch for competitor activity.
Set the guardrails
Define when to pause and when to re-activate your brand campaigns.
Ready to stop overpaying for brand clicks?
Put BrandGuard on your account and let automation handle the on/off switch.