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Automated brand term protection

Stop paying for brand clicks when you do not have to.

BrandGuard monitors Google paid search for your brand terms. If competitor ads are absent, we can pause brand ads. If competitors appear, we can resume them.

Continuous paid search monitoring
Pause and resume rules you approve first
Built for brand teams and agencies

Brand terms coverage

Paid ad monitor

Rule ready
Competitors activeCampaigns on

Re-enabled 32s after competitor activity appeared.

Competitors absentSpend paused

Protected 28k branded impressions from unnecessary spend.

Brand CPC

-38%

During calm periods

Reaction time

32s

Average reactivation

Search checks

24/7

Monitoring cadence

Product proof

The paid-search evidence is visible before automation runs.

BrandGuard surfaces the monitor setup, latest search result evidence, rule action, and report package behind every pause or resume decision.

Evidence-led workflow
BrandGuard monitoring dashboard screenshot showing Google Ads setup, activation checklist, monitor capacity, and workspace navigation.

Real product capture

Setup state before monitoring goes live

This dashboard capture shows the real activation checklist, Google Ads connection path, and monitor capacity state a new workspace sees before the first monitor is active.

Sample workspaceGoogle Ads setupCapacity visible

product capture

Campaign guardrail

Monitor setup

Setup review shows what BrandGuard will monitor before campaign automation starts.

Ready to activate

Keywords

3

Cities

3

Devices

2

CampaignBrand Search UK
Domainusebrandguard.co.uk
Negative listBrand defense shared set
CampaignGeoRules

product capture

Latest capture

Search result evidence

Evidence preview explains the paid and organic search result behind the recommendation.

Competitor absent

Owned rank

#1

Paid rivals

0

Captures

19

Querybrandguard pricing
LocationLondon, desktop
EvidenceNo sponsored competitor above organic
Paid proofOwned resultNo rival ad

product capture

Last action

Automation timeline

Timeline makes the rule outcome inspectable instead of hiding automation behind a black box.

Pause kept active

Reaction

32s

Runs

24/7

Manual edits

0

09:15No competitor detected
09:16Pause rule held campaign inactive
09:17Evidence stored for review
Rule outcomeAudit trailNo surprise edit

product capture

Client brief

Report export

Report package frames the answer, evidence, scoped data, and client permalink together.

Ready to share

Paid status

No rivals

Impact

-38%

Scope

Filtered

Executive briefDecision and next action
Evidence appendixSearch captures and timeline
Scoped dataCSV rows match report filters
BriefEvidenceScoped CSV

What BrandGuard automates

Keep brand terms efficient without babysitting auctions.

BrandGuard makes the on/off decision for paid brand campaigns from real competitor activity, so spend flows only when it should.

Get a walkthrough

Pause waste automatically

When no competitors are bidding on your brand terms, we pause your campaigns to stop paying for clicks you already own.

Re-activate at the right moment

The second competitors enter the auction, BrandGuard turns your campaigns back on so you keep the top slot without scrambling.

Always-on monitoring

Paid search checks track your brand terms so pause and resume decisions are based on current evidence.

Alerts your team can act on

Real-time notifications show who appeared, what they bid on, and which campaigns we adjusted.

How it works

Choose the terms, then review the evidence.

Connect Google Ads, choose the brand terms to monitor, and approve the pause or resume rule before BrandGuard changes anything.

1

Connect Google Ads

Connect the account that owns your brand campaigns. No changes happen until you approve a rule.

2

Pick brand terms

Select the exact keywords to watch for competitor activity.

3

Set the guardrails

Choose when BrandGuard can pause or resume your brand ads.

Ready for cleaner brand spend?

Stop overpaying for brand clicks.

Put BrandGuard on your account and let automation handle the on/off switch with auditable rules.