Competitor ads on your brand terms
Identify advertisers, check evidence and choose a response.
A competitor advertises on your brand name
Record a competitor’s brand-search ad, check the destination and distinguish normal competition from a policy or partner-agreement concern.
Can you stop competitors bidding on your brand?
What you can do when competitors bid on your brand: assess policy concerns, check partner agreements and adjust your own advertising.
Your brand name in another advertiser’s ad
Identify your brand in an ad’s headline, description, business name or URL. Check Google’s policy and collect evidence before reporting it.
Affiliate ads on your brand terms
Check affiliate ads on your brand terms. Trace the destination, verify the partner relationship and assess commission against programme rules.
Why did your brand CPC rise?
Diagnose a rise in brand CPC. Compare search mix, auction competition, bids and eligibility before deciding what to change.