Can you stop competitors bidding on your brand?
BrandGuardUpdated
You do not control another advertiser’s campaigns. Your options are to report a supported policy concern, enforce a relevant agreement with advice, or change your own advertising.
On this page
Actions and limits
| Action | What it can do | What it cannot promise |
|---|---|---|
| Report ad content | Ask Google to review a documented concern. | Removal of all ads appearing on your name. |
| Review a partner agreement | Resolve conduct within the relevant contract. | Automatic commission recovery or enforcement. |
| Adjust your brand campaign | Change your own coverage, bids and targeting. | A competitor’s costs, profits or exit. |
| Monitor selected searches | Record appearances at scheduled checks. | Visibility into every auction. |
Report ad content
- What it can do
- Ask Google to review a documented concern.
- What it cannot promise
- Removal of all ads appearing on your name.
Review a partner agreement
- What it can do
- Resolve conduct within the relevant contract.
- What it cannot promise
- Automatic commission recovery or enforcement.
Adjust your brand campaign
- What it can do
- Change your own coverage, bids and targeting.
- What it cannot promise
- A competitor’s costs, profits or exit.
Monitor selected searches
- What it can do
- Record appearances at scheduled checks.
- What it cannot promise
- Visibility into every auction.
Competitor costs and your campaign
Set a budget and a measurable outcome before increasing spend. Another advertiser’s presence does not establish that more spend will be profitable. Agreements with competitors to restrict bidding require competition-law advice; they are not a routine cost-saving recommendation.