Report trademark misuse in Google Ads
BrandGuardUpdated
Prepare a specific, evidenced complaint. A search on your brand name is not enough by itself: identify the advertiser and the content you believe should be reviewed.
On this page
Prepare the evidence pack
| Include | Example or purpose |
|---|---|
| Your authority | Rights owner or authorised representative. |
| Trademark and territory | Registration or other rights evidence for the relevant goods or services. |
| Advertiser | Display and destination URLs, recorded accurately. |
| Advertisement | Dated capture and exact disputed wording. |
| Context | Query, country, location, device and explanation of the concern. |
| Review record | Complaint reference and later observed versions. |
Your authority
- Example or purpose
- Rights owner or authorised representative.
Trademark and territory
- Example or purpose
- Registration or other rights evidence for the relevant goods or services.
Advertiser
- Example or purpose
- Display and destination URLs, recorded accurately.
Advertisement
- Example or purpose
- Dated capture and exact disputed wording.
Context
- Example or purpose
- Query, country, location, device and explanation of the concern.
Review record
- Example or purpose
- Complaint reference and later observed versions.
Submit through Google
Follow the form’s current questions and provide only the authority and information required. Do not send passwords or customer account credentials. Keep a copy of your submission.
After submitting
Record the decision and compare later ads with the concern reviewed. A complaint does not guarantee removal or a deadline. Use the stated follow-up or appeal route if you disagree; seek legal advice where a platform review is not sufficient.