Stop paying for brand clicks when competitors are absent.
BrandGuard monitors branded search auctions, proves when paid pressure is active, and helps teams pause or resume spend from evidence instead of guesswork.
When competitors disappear
Stop treating every branded query like it needs paid coverage.
When competitors return
Resume with current evidence instead of waiting for a manual check.
When finance asks why
Show the search captures, timeline, and export behind the decision.
Economic anchor
Compare the plan against wasted brand spend, not generic monitoring software.
The buyer question is not whether monitoring is cheap. It is whether missed competitor windows, unnecessary paid clicks, and manual evidence work cost more than the plan.
Avoidable brand spend
Frame the subscription against paid clicks you should not buy when competitors are absent.
Missed competitor windows
Know when paid pressure returns so brand campaigns resume from evidence, not gut feel.
Manual proof burden
Replace ad-hoc screenshots and spreadsheet reviews with a repeatable evidence trail.
One brand program
Brand Defense
£395 / month
Monthly, cancel anytime. Paid plans start with a 14-day trial through checkout.
Choose this if
Choose this if one brand program needs reliable evidence before expanding coverage.
Most paid-search teams
Market Guard
£895 / month
Monthly, cancel anytime. Paid plans start with a 14-day trial through checkout.
Choose this if
Choose this when missed competitor windows or unnecessary clicks can cost more than the plan.
High-spend brand search
Search Command
£1,995 / month
Monthly, cancel anytime. Paid plans start with a 14-day trial through checkout.
Choose this if
Choose this if brand search is material to revenue and slow evidence creates budget risk.
Recommended trial
Market Guard
Best for most teams£895 / month - 14-day trial
Agency and enterprise
Sales-led pricing for multi-account teams.
For agencies and enterprise teams that need client allocation, white-label reporting, consolidated billing, API access, and onboarding support.
Agency and enterprise
Agency / Enterprise
From £5,000 / month
Anchored on 50 Basic • 50 Standard • 25 Premium configurations, 100 users, and white-label controls. Final scope is qualified with sales.
Checkout clarity
Know what happens before payment details are collected.
BrandGuard keeps billing decisions explicit: trial timing, owner approval, quota blockers, invoices, and cancellation are visible before a customer is sent to Stripe.
Trial and renewal
Stripe Checkout starts the trial
Paid workspace plans open Stripe Checkout, collect payment details, and start a 14-day trial before monthly renewal.
Billing owner
Plan changes need the billing owner
Workspace billing owners approve workspace subscriptions. Agency-managed workspaces are changed from organization billing.
Quota guardrails
Downgrades are checked before they schedule
BrandGuard previews monitor and Google Ads account limits before a downgrade, and blocks changes while current usage exceeds the target plan.
Invoices and cancellation
Payment details stay in Stripe
After checkout, billing owners manage invoices, payment methods, and cancellation from the Stripe billing portal.
How monitors work
Plans buy coverage and speed. Monitors define the watchlist.
Each monitor checks a fixed set of terms, locations, and devices. Higher plans include more monitors and faster premium checks.
Monitor type
Basic monitor
Coverage
3 brand terms, 1 city
Cadence
60-minute checks
Monitor type
Standard monitor
Coverage
3 brand terms, 3 cities
Cadence
30-minute checks
Monitor type
Premium monitor
Coverage
3 brand terms, 5 cities
Cadence
10-minute checks
Included everywhere
Every paid plan gets the same evidence-first operating model.
Plans control coverage and cadence. The core workflow stays the same: connect Google Ads, monitor auctions, review evidence, and export decisions.
Buying questions
Answer the objections before they slow checkout.
Pricing should make the next step feel controlled: what happens, what gets connected, and how the buyer can leave if the trial is not useful.
Product proof
The paid-search evidence is visible before automation runs.
BrandGuard surfaces the monitor setup, latest search result evidence, rule action, and report package behind every pause or resume decision.
Real product capture
Setup state before monitoring goes live
This dashboard capture shows the real activation checklist, Google Ads connection path, and monitor capacity state a new workspace sees before the first monitor is active.
product capture
Campaign guardrail
Monitor setup
Setup review shows what BrandGuard will monitor before campaign automation starts.
Keywords
3
Cities
3
Devices
2
product capture
Latest capture
Search result evidence
Evidence preview explains the paid and organic search result behind the recommendation.
Owned rank
#1
Paid rivals
0
Captures
19
product capture
Last action
Automation timeline
Timeline makes the rule outcome inspectable instead of hiding automation behind a black box.
Reaction
32s
Runs
24/7
Manual edits
0
product capture
Client brief
Report export
Report package frames the answer, evidence, scoped data, and client permalink together.
Paid status
No rivals
Impact
-38%
Scope
Filtered
All prices are in GBP (£), billed monthly, and cancel anytime. Annual pricing is not available on this page.