BrandGuard

Pricing

Three plans. One job: stop paying for clicks you already own.

Plans differ in coverage and speed. The evidence workflow is the same everywhere: connect Google Ads, monitor auctions, review evidence, export decisions.

  • Monthly billing, no annual lock-in
  • Secure checkout through Stripe
  • Prices in GBP (£)

One brand program

Brand Defense

£395 / month

Monthly billing. Cancel at the end of any billing period.

Choose this if one brand program needs reliable evidence before expanding coverage.

Google Ads accountsUp to 2
Active monitors3 Basic + 2 Standard
Fastest cadence30-minute standard checks
Evidence and reportingSearch evidence history and exports
SupportEmail setup guidance, Self-serve setup
Choose plan

Most paid-search teams

Recommended

Market Guard

£895 / month

Monthly billing. Cancel at the end of any billing period.

Choose this when missed competitor windows or unnecessary clicks can cost more than the plan.

Google Ads accountsUp to 5
Active monitors5 Basic + 5 Standard
Fastest cadence30-minute standard checks
Evidence and reportingAdvanced reporting and priority alerts
SupportPriority email support, Guided setup checklist
Choose plan

High-spend brand search

Search Command

£1,995 / month

Monthly billing. Cancel at the end of any billing period.

Choose this if brand search is material to revenue and slow evidence creates budget risk.

Google Ads accountsUp to 15
Active monitors10 Basic + 10 Standard + 5 Premium
Fastest cadence10-minute premium checks
Evidence and reporting10-minute premium checks, advanced reports, exports
SupportDedicated support, Setup review with support
Choose plan

Recommended

Market Guard

£895 / month · Billed monthly

Choose plan

The math

Compare the plan against wasted brand spend, not other software.

The buyer question is not whether monitoring is cheap. It is whether missed competitor windows, unnecessary paid clicks, and manual evidence work cost more than the plan.

Run the free audit
£20,000
£5k£25k£50k£75k£100k
Estimated avoidable spend / month*
£2,000
Market Guard plan
£895

At this spend, avoidable clicks cost about 2.2× the plan. The subscription pays for itself if BrandGuard recovers less than half of them.

*Estimate uses a flat 10% of brand spend — a conservative share of uncontested-auction clicks. Your free audit replaces this estimate with your real number.

How monitors work

Plans buy coverage and speed. Monitors define the watchlist.

Each monitor checks a fixed set of terms, locations, and devices. Higher plans include more monitors and faster premium checks.

Monitor typeCoverageCadenceIncluded from
Basic monitor3 brand terms, 1 city60-minute checksBrand Defense
Standard monitor3 brand terms, 3 cities30-minute checksBrand Defense
Premium monitor3 brand terms, 5 cities10-minute checksSearch Command

Agency and enterprise

Running brand defense for clients?

From £5,000 / month

Anchored on 50 Basic, 50 Standard, 25 Premium configurations, 100 users, and white-label controls. Final scope is qualified with sales.

Talk to sales
  • 50 basic + 50 standard + 25 premium monitors
  • Allocate monitor capacity to client accounts
  • White-label branding
  • Custom domains
  • Consolidated billing
  • Cross-account dashboard
  • Bulk operations
  • Master API access
  • Priority support
  • Dedicated account manager

All prices are in GBP (£), billed monthly, and cancel anytime. Annual pricing is not available on this page.