Trademarks and Google Ads policy

Separate Google policy from legal rights. These guides are general information, not legal advice.

Is competitor brand bidding legal?
Separate Google’s ad policy from trademark law, advertising law and contracts when assessing competitor brand bidding.
Trademark keywords versus ad copy
The keyword that matched a search is not the same thing as the text the searcher sees. Record the visible fields before making a trademark complaint.
Google Ads trademark policy
Google’s trademark policy is a platform review process. It is not a legal opinion about whether advertising infringes rights.
Report trademark misuse in Google Ads
Prepare a Google Ads trademark complaint with the ad, advertiser, trademark rights and relevant countries. Understand what Google reviews.