Monitor your brand search results
BrandGuardUpdated
Combine recorded search checks with account reporting. Each method answers a different question; none should be described as a complete view of every auction.
On this page
Compare the methods
| Method | Shows | Limit |
|---|---|---|
| Ad preview or manual check | A result for the chosen context. | One observation; appearances between checks can be missed. |
| Auction Insights | Aggregate overlap and relative performance in eligible auctions. | Activity thresholds and eligibility limit coverage. |
| Scheduled SERP capture | Advertisers, placement and organic results at recorded checks. | Coverage is limited to configured terms, places, devices and successful checks. |
Ad preview or manual check
- Shows
- A result for the chosen context.
- Limit
- One observation; appearances between checks can be missed.
Auction Insights
- Shows
- Aggregate overlap and relative performance in eligible auctions.
- Limit
- Activity thresholds and eligibility limit coverage.
Scheduled SERP capture
- Shows
- Advertisers, placement and organic results at recorded checks.
- Limit
- Coverage is limited to configured terms, places, devices and successful checks.
Make a monitoring schedule
Prioritise the queries and markets that matter to the business. Review different times and devices. Record failures separately from searches with no ads. Choose a frequency that matches the commercial risk and monitoring budget.
Sampling limits and changes over time
An impression-share threshold does not identify who caused a change. A policy permitting different ad placements does not establish how a report counts those placements. Use the current metric definitions and report evidence.
Start with a one-off audit
The free BrandGuard audit is an initial set of observations, not a free continuous monitoring service. Ongoing monitoring uses the plan and scope configured in your account.