Manage your brand ad spend
Evaluate brand ads, organise your campaigns and monitor search results.
Should you bid on your own brand?
Use search evidence and a controlled test to decide when brand ads add value. Compare organic rank, competing ads, sales and advertising cost.
Build a brand ad management plan
A practical workflow for branded search: record competing ads, verify advertisers, choose an advertising response and measure the result.
Negative keywords for brand control
How negative keywords control your own brand ads, which matching rules matter, and how to check changes without blocking the wrong searches.
Monitor your brand search results
Compare search checks, Auction Insights and account reporting. Choose locations, devices and a schedule that fit your brand monitoring needs.